Senior Manager, Digital and Consumer Marketing US

Location: Madison 07940, New Jersey, United States 

Contract type: Permanent 

Job ID: 2796

As a Senior Manager, Digital and Consumer Marketing US, your role involves overseeing digital marketing strategies for healthcare professionals and consumers. You also manage online and print media channels for both audiences. Additionally, you develop consumer marketing strategies, including patient ambassador programs. Overall, your focus is on engaging with HCPs, consumers, and patient ambassadors to drive brand awareness and achieve marketing goals.

Responsibilities:

• Plan, develop, execute, and measure digital activities for HCPs and Consumers
• Understanding and development of consumer projects and the patient language competency, including typical projects such as the patient congresses, and patient support tactics
• Support person for the Patient Ambassadors
• Support in planning, developing, and executing US omnichannel roadmap; ensure alignment with Global digital plans
• Work with/manage digital vendors/partners
• Support the execution of consumer and HCP media plans on time and budget
• Support person working with key digital production vendors/partners (i.e., AKQA)
• Key areas of digital focus include the following: Websites, IVAs, CRM & SMS, EHRs, telehealth, Webinar Solutions and Congress support, including Veeva submissions and processes
• Support person for Patient Ambassadors program, including vendor management, contracts, engagement management

Requirements:

• 5-8 years of relevant digital/CRM marketing experience (Pharma preferred)
• Bachelor’s degree required; MBA preferred
• Understanding of the Veeva platform, including the legal, medical, and regulatory team meetings and processes/submissions
• Understanding of multi-channel media (print and digital) social, display, programmatic, paid search, including relevant 3rd party/endemic vendors
• Understanding of digital projects (initiation, development, and backend) including websites, emails, social media, banners, videos, including digital best practices
• Demonstrates digital competency across both end-user and Backend
• Ability to support multiple agencies across interdependencies to build executable strategies/tactics
• Basic experience with integrated omnichannel campaigns
• Excellent communication, writing and presentation skills
• Data driven decision making with user design and CX/UX at core of thinking
• Experience working and partnering with multiple agencies including, project management, execution, and evaluation
• Ability and willingness to travel as required (Less than 10%)

Beyond the skin

Join LEO Pharma, a global leader in medical dermatology, as we go beyond the skin to make a lasting impact.  Our innovative approach sets us apart. We are dedicated to leaving a legacy that positively impacts patients, colleagues, and our planet. 

At LEO Pharma, we believe in the power of individuals to drive change. Our flat organizational structure empowers you to make a visible impact and offers versatile roles for professional growth. We value diversity and welcome applications from all qualified candidates, recognizing that our different perspectives, backgrounds, and attitudes enable us to make the best decisions. Join our passionate team at LEO Pharma and be yourself as we work together to make a difference.

For certain positions, LEO Pharma might complete a background check conducted by a third party.

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