Associate Director, Brand Marketing
Application deadline:
Location: Madison 07940, New Jersey, United States
Contract type: Permanent
Job ID: 3675
Role Description
Your Role
The Associate Director, Brand Marketing will be responsible for the development and execution of HCP marketing strategy and tactics for the US market, including branding, positioning, campaign visuals and messaging, core claims and all US promotional materials. This role will lead a variety of critical initiatives that support field sales activities, and will provide strategic leadership and collaborate across teams to ensure alignment with the broader commercial strategy.
Your Responsibilities
• Lead and drive key elements of brand marketing strategy in the US market. Oversee and execute HCP go-to-market tactics, working cross-functionally with medical affairs, sales, market access, and LMR to deliver a best-in-class, strategically aligned launch.
• Develop and execute high-impact HCP marketing strate-gies that align with brand and organizational goals.
• Lead content development from concept to launch, ensur-ing creative excellence and integration of field insights.
• Design and implement innovative promotional initiatives for healthcare professionals, driving brand engagement and strategic impact.
• Manage the legal, regulatory, and medical review pro-cess to ensure compliant and strategically sound execu-tion.
• Collaborate with Sales Management and Training to en-hance field readiness and align marketing efforts across functions.
• Coordinate cross-functional teams and external part-ners to ensure cohesive and effective communication strategies.
• Oversee US HCP brand planning and OPEX management, ensuring alignment with business priorities.
• Optimize budgets and agency partnerships to maximize ROI and ensure efficient resource allocation.
Your Qualifications
• Bachelor's Degree in Marketing, Business, Communications, or relevant experience
• 5+ years of relevant experience with in-line product or launch experience, commercial roles for a pharmaceutical or biotechnology company or mix of experiences.
• Strong strategic and tactical marketing skills
• Highly organized with the ability to manage multiple projects and deadlines
• Demonstrated organizational savvy and self-awareness
• Ability to lead through influence
• Excellent verbal and written communication skills
• Ability to rapidly adapt and execute plans in fast paced, re-sults oriented environment
• Strong data analysis required
• Dermatology experience is desired, but not required
• The ability and willingness to travel domestically and internationally as required (up to 25%)
The base salary range for this position is $152,000 - $227,000 per year. The base salary range represents the anticipated low and high of the LEO Pharma range for this position. Salary will vary based on various factors such as the candidate's qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include eligibility to earn commissions/bonus based on company and / or individual performance.
Beyond the skin
Join LEO Pharma, a global leader in medical dermatology, as we go beyond the skin to make a lasting impact. Our innovative approach sets us apart. We are dedicated to leaving a legacy that positively impacts patients, colleagues, and our planet.
LEO Pharma Inc. is an Equal Opportunity/Affirmative Action Employer. At LEO Pharma, we believe that our different perspectives, backgrounds, and attitudes are what enable us to make the best decisions, foster an inclusive culture, and meet the needs of the market we operate in. Therefore, we encourage you to apply for the position if you are excited about the role – even if you don’t meet every single requirement listed, you might be just the pioneer we are looking for. With this in mind, applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability. We believe in flexibility in all aspects - also when it comes to supporting our employees' diverse needs, hence, we offer hybrid work opportunities whenever possible.
For certain positions, LEO Pharma might complete a background check conducted by a third party.
LEO Pharma Inc. seeks information for job applications from candidates in the U.S. through only the following channels:
• the LEO Pharma Inc. website and Halogen Talent Acquisition, powered by Jobvite
• via email to/from addresses using only the LEO Pharma domain of "@leo-pharma.com"
• screening and interaction by telephone and through the Microsoft Teams platform.
Please note:
• LEO Pharma does not use Google Hangouts, Zoom or any other platform for any recruitment-related activities.
• Disregard any solicitation or request for information related to job applications with LEO Pharma via any other means and/or using email addresses with any other domain.
• LEO Pharma will never ask candidates to make any type of personal financial investment related to gaining employment with the company.
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