Director Marketing

Field of work:  Sales, Marketing & Market Access
Posting Date:  16 May 2024

Location: MADISON 07940, New Jersey, United States 
Contract type: Permanent 
Job ID: 1856 

 

image.email.leo-pharma.com

 

 

Role Description

Authority:

This role will include insight discovery, product positioning, strategy, and tactical development, to support branded campaign messaging and execution for US promotion. The role requires strong marketing execution, communication, and decision-making skills, change agility, and a proven track record of success working in a team-based environment with multiple marketing, sales, medical, and other cross-functional partners. Additional responsibilities will include input into market development activities such as advocacy development, promotional medical education initiatives, advisory boards, US congress oversight, KOL/stakeholder engagement planning, and serving as US region point of contact for LEO Global Marketing.   

 

Overall Objective: 

Collaborate with the Global CHE team and other key stakeholders to ensure that tralokinumab marketing strategy is aligned to and supportive of the overall commercial strategy.  

 

Role & Responsibilities: 

The holder of the position is responsible for:

  • Develop strategy and lead implementation of innovative HCP marketing tactics and initiatives. Specific responsibilities include but are not limited to:

  • Lead market development strategy and programming for HCPs.

  • Drive the development and activation of a new HCP campaign, including identification of new customer insights, positioning/targeting strategy, messaging and creative concept testing

  • Lead Journey Orchestration process and framework creation for the team and foster optimal HCP customer experience

  • Devise and execute coordinated customer engagement plan addressing diverse content development needs delivered across an integrated network of digital, remote, and in-person selling

  • Spearhead development of brand launch material to support day 1 commercialization and enable HCP product adoption

  • Establishing strong relationships with global and US opinion leaders to establish LEO as an important partner in treating CHE, and to obtain disease, clinical and market insights

  • Serve as a primary liaison with Sales and lead for training in support of the launch

  • Develop presentations for management and internal stakeholders on key brand priorities, initiatives and brand plans

  • Serve as owner of HCP AOR agency relationship, managing budget and SOWs. Effectively managing key vendor relationships

  • Partner with promo med ed on  key scientific congresses & convention initiatives (e.g. booth assets and promotional med ed speaker programs, etc.), meeting with KOLs and advocacy partners.  

  • Lead and participate in advisory boards, and attend scientific sessions

  • Establishing engaging, productive and sustainable work relationships with key internal stakeholders incl. Marketing colleagues, Medical Affairs, Legal, Regulatory, Finance, Market Access, Analytics, Sales, Sales Operations, and key global functions

  • Contribute to business development/life-cycle management projects as needed   

  • Completing all company-based and job-related training as assigned by LEO Pharma within the required timelines

  • Additional duties as assigned by LEO Pharma Management

 

Key Working Relationships: 

  • Marketing

  • Sales/ Sales Training

  • Regulatory

  • Medical/Scientific Affairs

  • Analytics

  • Market Access

  • Global/Corporate Marketing

  • Global/Corporate R&D and Medical Affairs

  • US LMR team

 

Requirements: 

  • BS Degree Required, MBA or other advanced degree highly desirable

  • 8-10 years of pharmaceutical industry experience including marketing

  • Previous product launch and in-line US Marketing experience preferred

  • Dermatology experience required

  • Demonstrated success executing complex marketing programs

  • Demonstrated ability to work effectively with varied internal stakeholders to improve business performance

  • Demonstrated track record of achievement and of influencing business outcomes

  • Demonstrated ability to manage advertising and other agencies to produce communications that impact business performance

  • Solid business acumen and organizational skills with excellent interpersonal communication and negotiation skills for a wide variety of audiences, including senior management.

  • Experience with product positioning and branding is required

  • Strong written, verbal, and interpersonal skills; ability to interact effectively both one-on-one and in groups.

  • Self-motivated and a team player.

  • Demonstrated analytical skills.

  • Ability to effectively lead and influence an indirect team

  • Demonstrated ability to manage and deliver results on multiple, complex, competing projects in a deadline-oriented environment

  • Ability to effectively lead a collaborative team environment.

  • Must be able to organize multiple projects over time

  • Strong Presentation skills

  • Agency or vendor management experience required

  • Strong collaborative, strategic and tactical marketing skills

  • Demonstrated organizational savvy and self-awareness

  • Planning, process and results oriented

  • Technology savvy, business oriented and nimble learning abilities required

  • The ability and willingness to travel domestically and internationally as required (up to 25%)

 

Let’s pioneer together

At LEO Pharma, we help people with skin diseases live fulfilling lives by advancing dermatology beyond the skin. We drive dermatology with our knowledge, collaboration, and curiosity, and we are at the forefront of science in developing new medicines. For us, pioneering together is about constantly improving and extending what’s possible for each other, our company, and our patients.​

 

LEO Pharma Inc. is an Equal Opportunity/Affirmative Action Employer. At LEO Pharma, we believe that our different perspectives, backgrounds, and attitudes are what enable us to make the best decisions, foster an inclusive culture, and meet the needs of the market we operate in. Therefore, we encourage you to apply for the position if you are excited about the role – even if you don’t meet every single requirement listed, you might be just the pioneer we are looking for. With this in mind, applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability. We believe in flexibility in all aspects - also when it comes to supporting our employees' diverse needs, hence, we offer hybrid work opportunities whenever possible.

 

For certain positions, LEO Pharma might complete a background check conducted by a third party.

LEO Pharma Inc. seeks information for job applications from candidates in the U.S. through only the following channels:
•    the LEO Pharma Inc. website and Halogen Talent Acquisition, powered by Jobvite
•    via email to/from addresses using only the LEO Pharma domain of "@leo-pharma.com"
•    screening and interaction by telephone and through the Microsoft Teams platform.
Please note:
•    LEO Pharma does not use Google Hangouts, Zoom or any other platform for any recruitment-related activities.
•    Disregard any solicitation or request for information related to job applications with LEO Pharma via any other means and/or using email addresses with any other domain.
•    LEO Pharma will never ask candidates to make any type of personal financial investment related to gaining employment with the company.