Director, Promotional Medical Education

Field of work:  Sales, Marketing & Market Access
Posting Date:  11 Apr 2024

Application deadline:  
Location: MADISON 07940, , United States 
Contract type: Permanent 
Job ID: 1817



Role Description

Overall Objective: 

  • Develop promotional medical education, speakers’ bureau and congress strategy, implementation and tracking. Partner with key stakeholders across the US organization to ensure successful implementation.

  • Accountable for the development, implementation, and monitoring of an effective and innovative promotional education strategy, speakers’ bureau and congress strategy across LEO portfolio. Additional responsibilities in-clude partnering closely with cross functional teams including HCP market-ing, Thought Leader Liaison teams, Field Sales, and Medical.


Role & Responsibilities: 

  • Develop and execute impactful class promotional medical education, speakers’ bureau and congress strategy.

  • Create strategic plans in coordination with broader marketing team and across functions to drive HCP education and engagement

  • Establish productive and sustainable work relationships between US Marketing and key internal interfaces including Sales, Regulatory, Medical, Compliance and key global functions.

  • Lead strategy and execution of HCP education efforts including effective promotional educational program mix: live, virtual, national webinar, clinical consults, symposia, and incorporation of digital strategy for recruitment and follow-up

  • Manage Peer to Peer (P2P) speaker bureau agency, budget, and execution across portfolio

  • Manage execution of speaker programs in close partnership with field team for proper utilization, reach, and ensure compliance

  • Manage and execute speaker relationships and speaker trainings including identification criteria, recruitment, speaking training, and regular communication

  • Drive the development of insightful and impactful HCP education materials (speaker decks, product theater materials) in conjunction with agency of record.

  • Lead strategy and execution for HCP congress planning and activities including exhibits, sponsorship, promotional events, product theaters, etc.

    • Plan and attend key scientific congresses & conventions, se-curing feasible promotional presence (e.g. booth, product theaters and distribution of promotional material etc.), meeting with customers and KOL partners, participating in ad boards, and attending key scientific sessions.

  • Build value-creating relationships with key opinion leaders in the medical community

  • Lead promotional advisory boards and KOL steering committee meetings

  • Manage and maintain key performance indicators to track brand performance and execution of tactics.

  • Budget management for promotional medical education, speakers’ bureau and congress plans

  • Effectively managing vendor relationships; communicating strategic vision and organizational plan to ensure vendors are aligned with organizational objectives.

  • Complete all company-based and job-related training as assigned by LEO Pharma within the required timelines

  • Additional duties as assigned by LEO Pharma Management


Key Working Relationships: 

  • Vendors – collaborate to create digital content aligned with LEO’s stra-tegic goals; receive targeted research and information regarding spe-cific demographics

  • Commercial Operations – collect analytical insights derived from data gathered thru vendors and digital outreach programs

  • Sales – receive insights collected thru prescriber interactions

  • Medical – partner with Medical on optimal data presentation through promotional medical education channels

  • Thought Leader Liasions – partner to secure key opinion leader input on promotional medical education tactics

  • LMR- partner on the approval of all promotional medical education content



  • Bachelor’s degree required; MA/MS/MBA preferred

  • 10+ years relevant experience with increasing responsibility, with concentration of 5+ years in Promotional Medical Education, Strategic Marketing, or HCP Marketing experience for a pharmaceutical or biotechnology company; launch experience preferred

  • 5+ years of managing vendors such as advertising or medical education agencies in support of pharmaceutical marketing strategies and tactics

  • Dermatology/Immunology biologic experience desired, but not required · Strong collaborative and strategic marketing skills required

  • Technology savvy, business-oriented and nimble learning abilities required · Champions creative ideas and moves them into implementation

  • Highly developed oral, written and leadership skills to deliver communications in an objective, succinct, and data-driven manner.

  • Proven ability working in a collaborative, team-oriented environment with the ability to influence at different levels without hierarchical authority

  • Strategic thinking and strong analytical skills.

  • Detail orientation and strong organization, prioritization and project management skills, with demonstrated ability to manage multiple tasks.

  • Demonstrated understanding of the legal, regulatory, and compliance requirements for pre- and post-approval activities

  •  Ability to lead through influence

  • Previous people management preferred

  • The ability and willingness to travel domestically and internationally as required (up to 25%)

  • Must be able to perform all essential functions of the position, with or without reasonable accommodation


Let’s pioneer together

At LEO Pharma, we help people with skin diseases live fulfilling lives by advancing dermatology beyond the skin. We drive dermatology with our knowledge, collaboration, and curiosity, and we are at the forefront of science in developing new medicines. For us, pioneering together is about constantly improving and extending what’s possible for each other, our company, and our patients.​


LEO Pharma Inc. is an Equal Opportunity/Affirmative Action Employer. At LEO Pharma, we believe that our different perspectives, backgrounds, and attitudes are what enable us to make the best decisions, foster an inclusive culture, and meet the needs of the market we operate in. Therefore, we encourage you to apply for the position if you are excited about the role – even if you don’t meet every single requirement listed, you might be just the pioneer we are looking for. With this in mind, applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability. We believe in flexibility in all aspects - also when it comes to supporting our employees' diverse needs, hence, we offer hybrid work opportunities whenever possible.


For certain positions, LEO Pharma might complete a background check conducted by a third party.

LEO Pharma Inc. seeks information for job applications from candidates in the U.S. through only the following channels:
•    the LEO Pharma Inc. website and Halogen Talent Acquisition, powered by Jobvite
•    via email to/from addresses using only the LEO Pharma domain of ""
•    screening and interaction by telephone and through the Microsoft Teams platform.
Please note:
•    LEO Pharma does not use Google Hangouts, Zoom or any other platform for any recruitment-related activities.
•    Disregard any solicitation or request for information related to job applications with LEO Pharma via any other means and/or using email addresses with any other domain.
•    LEO Pharma will never ask candidates to make any type of personal financial investment related to gaining employment with the company.